UX is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to your product, brand and or service. Additionally, a meaningful user experience allows you to define customer journeys on your website or app that are most conducive to business success
The first step in the process is getting to know your audience. This allows you to develop experiences that relate to the voice and emotions of your users. To begin this, you will want to create a user persona, which is a semi-fictional representation of your ideal customer based on market research and data on your existing audience.
When you finish developing your user persona (or personas), you will have the profile of the person(s) your site is talking to. Creating a persona consists of diving into your site’s analytics and other customer data while also conducting internal and external interviews and surveys. You can even talk to “look-alike” audiences that reflect the same traits as your current users.
